Previous winners include Starbucks Iced Coffee, Kickstart by Mountain Dew and Dogfish Head Sixty-One
INDIANAPOLIS (December 12, 2016) – Garden Party Botanical Hard Soda announced today that it has been named a 2016 Innovation of the Year winner by Beverage Industry Magazine, becoming the first woman-owned brand and first Indiana-based beverage company to earn this high industry honor.
Beverage Industry’s Innovation of the Year award is an annual honor highlighting the top five new releases out of the over 3,000 beverages launched in 2016. Award recipients are selected by Beverage Industry editors based upon innovation of concept, branding, packaging and quality. Garden Party Botanical joins notable past winners Starbucks Iced Coffee, Kickstart by Mountain Dew, Dogfish Head Sixty-One, Malibu Rum Sparklers and Maxwell House.
“Consumers are demanding more taste and versatility from their alcohol beverages, and the editors of Beverage Industry recognize the impact this trend is having on the U.S. beverage market,” said Barbara Harfmann, managing editor of Beverage Industry. “Capitalizing on consumers looking for innovation in their flavored malt beverages, Garden Party gives consumers a low-alcohol product they can enjoy on its own or mixed with a craft spirit for added functionality, which is why the brand was named one of our 2016 Innovations of the Year.”
Other 2016 Innovation of the Year winners include Tropicana Probiotics, Verday Chlorophyll Water, Sonoma Cider Apple Brandy and Suja Organic Drinking Vinegars.
Garden Party Botanical co-founder and president Erin Edds is known for co-founding the award-winning Hoosier Momma Bloody Mary Maker in 2010 and the brand was recognized by several national publications for introducing a craft element to the mixer category. It was after exiting Hoosier Momma in early 2015 that she recognized a gap in the growing hard soda market for an all-natural, premium hard soda offering. In November 2015, Edds and her husband Stephen began developing their vision for Garden Party Botanical.
“We set out to disrupt the hard soda industry and bring our vision of a ‘sophistipop,’ a craft, all-natural hard soda brand, to market,” said Edds. “We are honored and humbled to be singled out by Beverage Industry Magazine as an innovator, as this award is proof that Garden Party Botanical is leading the next stage of development in the fastest growing category in the adult beverage industry.”
Garden Party Botanical launched its first two hard soda flavors – Violet, a lemon soda infused with lavender and blackberry, and Ruby, a ginger-based soda infused with hibiscus and pomegranate – in November 2016 and plans to launch two additional flavors – Peaches and June – in 2017. The all-natural, premium hard sodas contain eight percent alcohol by volume and were created to bridge the gap for those seeking a high-quality alternative to craft beers, spirits and wine.
“Indiana has established a growing reputation as a destination for great craft beer, spirits and beverages,” said Edds. “Being named as a 2016 Innovator of the Year will make Garden Party Botanical Hard Soda a brand that visitors and locals alike will seek out as we expand our footprint regionally and nationally.”
About Beverage Industry Magazine
Beverage Industry is the best read and most widely distributed magazine covering the entire $240 billion North American beverage marketplace. Beverage Industry reports on a wide range of marketing and manufacturing subjects with emphasis on new products, research and development, packaging, production, distribution, and marketing innovations.
Advertisers reach our BPA Worldwide audited audience of 35,745 top management, sales and marketing, production/operations/quality control and distribution/warehouse readers in the market’s only feature tabloid.
About Garden Party Botanical Hard Soda
Founded in Indianapolis, Indiana, Erin and Stephen Edds created Garden Party Hard Soda in 2016 after recognizing the growing trend of ready to drink adult beverages expanding beyond beer and wine. Garden Party is 100 percent all natural, eight percent alcohol by volume, and comes in two amazing flavors – Ruby and Violet.
Ruby and Violet are currently sold in four packs or single cans at various locations throughout Indiana including all 57 Big Red Liquors as well as select Marsh, Crown Liquors and 21st Amendment locations. Nationally recognized and respected local restaurants such as Café Patachou are also including Garden Party Botanical on their cocktail menus.
Stephen Edds – 317-847-5955 or firstname.lastname@example.org