Every now and then, we get a little media love (and we love that!). Check this page from time to time for Garden Party Botanical news sightings, and upcoming events.
Have an event of your own featuring one of our tasty bevs? Share your photo on one (or all!) of our social media pages: Facebook, Twitter and Instagram. And of course, on your own! #mygardenparty
We've been busy as the proverbial beaver having little mini Garden Parties all over Indy and surrounding areas. See if we're having a tasting or event near you on our Facebook page. We'll see you there. Meanwhile, here's mud in your eye!
Indianapolis’ own Garden Party Botanical Hard Soda is featured in a current Gear Patrol article titled “Summer’s Best Cocktails Come in a Can”. Along with Garden Party, the other brands featured were San Diego’s Cut Water, New York City’s Fisher’s Island, Philadelphia’s Slow and Low and Brazil’s Novo Fogo.
In the article, the New York City-based publication highlighted Garden Party Ruby and stated that “(I)t’s fruity but not overwhelmingly so — and not cloyingly sweet (as malt beverages tend to be), either” and recommended adding a splash of vodka for an unconventional take on a Moscow Mule.
Gear Patrol is an award-winning digital, social and print publication that reaches nearly two million readers and was winner of “Best New Magazine” and “Best New Magazine Launch” in 2016.
The Gear Patrol accolades continues the impressive national press for Erin Edds’ Garden Party Botanical Hard Soda since launching last November. In December, Garden Party became the first Indiana brand and first woman-owned brand to win an “Innovation of the Year” award from Beverage Industry Magazine and in March, Garden Party was featured in the print edition of Bloomberg Businessweek as reviving the wine cooler with an artisan twist.
Garden Party is available for purchase in retail and restaurants in 85 of the 92 Indiana counties and in selected Target, Fresh Thyme and Whole Foods locations.
Garden Party was listed in the wine cooler category alongside the new Ramona Wine Cooler brand created by the beverage director at New York’s James Beard award-winning Momofuku Group.
This is the second time that Garden Party has received national attention since launching last November. In December, Garden Party won Beverage Industry Magazine’s 2016 Innovation of the Year, becoming the first Indiana beverage brand and first woman-owned nationwide to be awarded that honor.
Erin Edds created Garden Party in 2016 around the concept of “The Wine Cooler Grows Up” and only four months after launching, it looks like the rest of the country is starting to take notice.
On the very heels of its launch, Garden Party Botanical Hard Soda was named recipient of Beverage Industry magazine’s 2016 Innovation of the Year award!
Our product is one of only five recipients in the category, and one of 20 brands to win from over 12,000 products released in the past four years. We’re also the first Indiana brand and the first woman-owned brand from the US to win — woot! For all the details, check the December 2016 issue of Beverage Industry.
We’re like super excited about the recognition, and about sharing our creation with you. Enjoy our award-winning beverages soon! You can find them at a store or watering hole near you.
Garden Party Botanical Hard Soda Announces New Indiana Distribution Agreements
New deals expand the award-winning new brand into Fort Wayne and Northwestern Indiana markets
INDIANAPOLIS, IN – DrinkGP, LLC today announced two new distribution agreements with Anheuser-Busch Distributors in Northern Indiana. Beginning this week, the Indianapolis-based company’s award-winning, all-natural Garden Party Botanical Hard Soda is available in an additional 16 counties in Northwestern and Northeastern Indiana.
Garden Party’s two flagship flavors, VIOLET and RUBY will be distributed in the Fort Wayne regional market through AALCO Distributing, and by Hammond-based Calumet Beverage servicing the Northwest Indiana regional market. The expanded distribution extends the footprint of the Garden Party Hard Soda brand to over 90 percent of Indiana in less than six months after launching last November.
“We’re very excited to partner with two established and respected distributors in Northern Indiana to give Hoosiers from Evansville to Fort Wayne the opportunity to purchase an innovative Indiana product,” says Erin Edds, Garden Party Founder and CEO. “We’re looking forward to sharing our story of “the wine cooler grows up” and introducing Garden Party to the people of Northern Indiana.”
The new distribution agreements continue the strong momentum for Garden Party since Edds announced almost a year ago plans to create and release a premium hard soda with botanical flavors and less sugar. At that time, the company had secured an unprecedented distribution agreement with Monarch Beverage months before the hard soda went into production.
“Garden Party has introduced premiumization to the flavored malt beverage category, and the enthusiastic response to Violet and Ruby from consumers and the beverage industry both locally and nationally tells us that we are leading the next phase of this rapidly growing adult beverage market,” Edds added. “Our business model allows us to target consumers both inside and outside of Indiana and this is the next step in our long-term plans to scale the brand regionally and nationally.”
Currently Garden Party Botanical Hard Soda is available in over 150 retail, restaurant and bars in Central and Southern Indiana, including select stores: Super Target, Fresh Thyme, Whole Foods and all locations of Big Red Liquors. Garden Party is carried in bars, restaurants, and grocery stores where premium adult beverages are sold. Additional distribution outside of Indiana will be announced soon.
About DrinkGP, LLC
Garden Party Botanical Hard Soda is a dba of DrinkGP, LLC in Indianapolis. DrinkGP is a woman- owned business (certification pending) founded in 2016 by respected and award-winning beverage entrepreneur Erin Edds and Stephen Edds. DrinkGP is committed to creating premium adult beverages using the highest quality ingredients and the brand has already earned national recognition and awards for its innovation in the adult beverage industry.
Beverage Industry’s Innovation of the Year award is an annual honor highlighting the top five new releases out of the over 3,000 beverages launched in 2016. Award recipients are selected by Beverage Industry editors based upon innovation of concept, branding, packaging and quality. Garden Party Botanical joins notable past winners Starbucks Iced Coffee, Kickstart by Mountain Dew, Dogfish Head Sixty-One, Malibu Rum Sparklers and Maxwell House.
“Consumers are demanding more taste and versatility from their alcohol beverages, and the editors of Beverage Industry recognize the impact this trend is having on the U.S. beverage market,” said Barbara Harfmann, managing editor of Beverage Industry. “Capitalizing on consumers looking for innovation in their flavored malt beverages, Garden Party gives consumers a low-alcohol product they can enjoy on its own or mixed with a craft spirit for added functionality, which is why the brand was named one of our 2016 Innovations of the Year.”
Other 2016 Innovation of the Year winners include Tropicana Probiotics, Verday Chlorophyll Water, Sonoma Cider Apple Brandy and Suja Organic Drinking Vinegars.
Garden Party Botanical co-founder and president Erin Edds is known for co-founding the award-winning Hoosier Momma Bloody Mary Maker in 2010 and the brand was recognized by several national publications for introducing a craft element to the mixer category. It was after exiting Hoosier Momma in early 2015 that she recognized a gap in the growing hard soda market for an all-natural, premium hard soda offering. In November 2015, Edds and her husband Stephen began developing their vision for Garden Party Botanical.
“We set out to disrupt the hard soda industry and bring our vision of a ‘sophistipop,’ a craft, all-natural hard soda brand, to market,” said Edds. “We are honored and humbled to be singled out by Beverage Industry Magazine as an innovator, as this award is proof that Garden Party Botanical is leading the next stage of development in the fastest growing category in the adult beverage industry.”
Garden Party Botanical launched its first two hard soda flavors – Violet, a lemon soda infused with lavender and blackberry, and Ruby, a ginger-based soda infused with hibiscus and pomegranate – in November 2016 and plans to launch two additional flavors – Peaches and June – in 2017. The all-natural, premium hard sodas contain eight percent alcohol by volume and were created to bridge the gap for those seeking a high-quality alternative to craft beers, spirits and wine.
“Indiana has established a growing reputation as a destination for great craft beer, spirits and beverages,” said Edds. “Being named as a 2016 Innovator of the Year will make Garden Party Botanical Hard Soda a brand that visitors and locals alike will seek out as we expand our footprint regionally and nationally.”
Beverage Industry is the best read and most widely distributed magazine covering the entire $240 billion North American beverage marketplace. Beverage Industry reports on a wide range of marketing and manufacturing subjects with emphasis on new products, research and development, packaging, production, distribution, and marketing innovations.
Advertisers reach our BPA Worldwide audited audience of 35,745 top management, sales and marketing, production/operations/quality control and distribution/warehouse readers in the market's only feature tabloid.
About Garden Party Botanical Hard Soda
Founded in Indianapolis, Indiana, Erin and Stephen Edds created Garden Party Hard Soda in 2016 after recognizing the growing trend of ready to drink adult beverages expanding beyond beer and wine. Garden Party is 100 percent all natural, eight percent alcohol by volume, and comes in two amazing flavors – Ruby and Violet.
Ruby and Violet are currently sold in four packs or single cans at various locations throughout Indiana including all 57 Big Red Liquors as well as select Marsh, Crown Liquors and 21st Amendment locations. Nationally recognized and respected local restaurants such as Café Patachou are also including Garden Party Botanical on their cocktail menus.